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Q. How does IRI proceed to create the concept on which the new product will be based? |
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A. In a separate internal program IRI principals explore the technical aspects of the field to be addressed. They ascertain the state of the art and search the literature and patents as required. In a series of brainstorming sessions, they then utilize their own experience and creativity to come up with a series of concepts on which to base a new product development program. The best one is selected. This program is funded by IRI and constitutes its own investment in the new product.
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